Lisa Minor

Wazee Marketing

Principal & Owner

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It's been said that clues exist early on as to what you are supposed to be when you grow up.  For me, that's certainly the case. I can still picture my childhood bedroom with its blue paneled walls, canopy bed, nightstand, dresser, desk...and filing cabinet. Ah, that gray three-drawer metal cabinet. It was a Christmas gift from my parents (who were only fulfilling their 10-year-old daughter's wish). I loved to organize things. To create order out of chaos. To find a place for everything. And I liked to mix it up on occasion. I'd rearrange my furniture at least twice a year; it always made me feel like I was in a new place. Even though it was the same stuff, moving it around and finding new ways it could all still fit together - that brought me a sense of joy.

For my 12th birthday, I got a pair of high heels and a blue leather briefcase. I wanted to be a business woman. To my parents' dismay, I often mediated on behalf of my siblings, presenting a logical defense for why they should be let off the hook. We surmised at the time that this could be the makings of a lawyer-in-training. That didn't come to pass...But serving as the middlewoman, the one who calmed emotion, took multiple viewpoints into consideration, analyzed the facts, and somehow found a way to get everyone to agree - that was an inherent trait, part of my being.

On to my diary...another clue given in the mystery of what I would become. I loved to unlock that little journal and write about my day, my feelings, about people. As I progressed into my teenage years, I transitioned to writing poems and lyrics. Writing, self-expression, and capturing thoughts - that also brought me joy.

Then came college. As a young adult, I enjoyed helping others analyze and solve problems, and I was completely fascinated by the human mind. So naturally, I assumed I should become a therapist. I took a couple of psychology classes and was on my path. Until my junior year when I sat in a class on social cognition. I had absolutely no idea what the professor was saying. I immediately revisited the course catalog to find a new major. While reviewing the Journalism/Advertising section, I got excited. Copywriting. Design. Communication Law. Research. Media Planning. Campaigns. I was intrigued. I changed majors and officially set out on a course to someday become an advertising executive. I finished my undergrad, followed by grad school. With advertising, I was in love.


The following two decades took me on a winding career path that I could have never predicted, through three cities and multiple companies, roles, and industries. From the agency world to a corporate setting, then to independent consulting. Back to corporate, then to a small company. All the while, I've soaked up experience and gained expertise in advertising, PR, communications, marketing, and sales. But perhaps even more importantly, I've gained invaluable insight on what it means to be a leader, on the art of genuine influence and persuasion, and on how to cut through clutter and focus on what really matters - in business and in life. 

In 2019, I relaunched Wazee Marketing. Being back in an advising role where I get to work on a variety of projects, continually learn, and use my talents and skills to help my clients succeed - that brings me joy.